Melbourne Metrofest


Print Design | Social Media

The aim of this project was to create advertising materials for a group that has a bad reputation.

Metro Trains was chosen due to their negative public image with commuters. A free community festival in the city was devised to raise their reputation as Melbournians enjoy eating together with their mates and having an event to bring the whole family. Triangles were used in the designs because of their dynamic nature and ability to convey movement.

Advertising materials such as posters, door stickers and instagram posts were aimed at the working adults and young families. Giveaways such has a colouring books, balloons and lolly boxes were aimed for young children during the festival.